The Role of AI in Personalized Engagement Marketing

The Role of AI in Personalized Engagement Marketing

Customers today expect product recommendations and experiences tailored to their individual needs. How is artificial intelligence (AI) being used to aid personalized engagement marketing?

Based on the article “Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing” by V. Kumar, Bharath Rajan, Rajkumar Venkatesan, and Jim Lecinski
https://doi.org/10.1177/0008125619859317

California Management Review
Volume 61, Issue 4
https://cmr.berkeley.edu

/ 5.

californian

Feeling univers city California

Leave a Reply

Your email address will not be published. Required fields are marked *